OL 047

Professional Selling

Business

This course focuses on several important person-to-person relationship-building strategies that contribute to success in professional selling to the business-to-business (B2B) marketplace. Students will learn the fundamentals of relationship selling, the importance of prospecting for new clients, preparations for a sales call, and make strategic and ethical decisions to develop business. Students will learn the critical steps in the professional selling process and have the opportunity to demonstrate the completion of each stage of the selling process through varied techniques. This course includes mandatory group work. We recommend viewing the course schedule immediately upon logging into the course to view course and group work requirements. Students must have access to a video camera or web cam to complete a oral/visual presentation; Recommended – Knowledge/experience in Marketing field

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Course Format

How is this online course delivered?

Learn Anytime
No live lectures—access pre-recorded content at your own pace.
Weekly Structure
Follow a clear, weekly course plan with set tasks.
Multimedia Content
Learn through modules, videos, forums, assignments, and quizzes.
24/7 Access
Log in anytime, anywhere with an internet connection.
Instructor Support
Facilitators are available to answer questions and provide feedback.
Independent Learning
It’s self-study—be ready to push yourself and stay on track.
Time Commitment
Expect around 5–12 hours per week, depending on your familiarity.
Sessions & Intakes

Upcoming Learning Sessions

Explore our available course intakes, designed to fit your schedule with flexible start dates. Whether you're studying online or in-class, each session is structured to provide a clear learning pathway.

CRN: 34451
Schedule: May 13, 2025 - August 19, 2025
Location: Online
Fee: $401.86
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Course Materials

Required Textbooks

The following textbooks are required for this course. Make sure you've acquired these materials before your course starts.

If any textbook appears to be missing or if you run into issues obtaining a textbook, please consult the complete textbook list or contact Online Learning immediately.

SELL

By: Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker, C. H., Williams, M., R., & Shannahan, K. L.

Publisher: Nelson

Edition: 3rd Canadian Ed.

ISBN: 9781774747179 (etext); ISBN:9780176916015 (print)

Instructions: Course textbook(s) are available through the Durham College Bookstore (subject to available stock) https://durham.bookware3000.ca/CourseSearch/?course[]=CL,202542,00000,SALE3280,10212&

Registration Code: CF-OL047
Course Code: DU-SALE3280
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Frequently asked questions (FAQs)

Find answers to common questions about our courses, registration, fees, and more. Explore the FAQ section for quick solutions to help you get started.

What are the admission requirements for online courses?

You must be 19 years of age or older to register for an OntarioLearn course. Students 18 years of age or less must possess an Ontario Secondary School Diploma or equivalent to register.

Are there exams or assignments in online courses?

Exams and/or assignments are used in online courses to support learning. They are completed online within the course. The number of assignments and exams will vary by course.

Will I receive a certificate for taking an online course?

Certificates are not granted for taking individual courses. A copy of an official transcript can show course completion.

When do online courses start?

Most start January, May, and September and run for 14 weeks. Many courses also start at the beginning of the month. Find start dates for upcoming courses.

Does this course require a textbook?

Review our textbook website to find textbook and purchasing information.

What are the withdrawal processes for online courses?

Review our withdrawal webpage for details on withdrawal dates and how to withdraw.

I have registered for a course, where can I find information on next steps?

Our current student website has important information for students, including login information and final grades

Can I use this online course towards a course in my Confederation College program?

Many courses have been approved for equivalency towards Confederation College program courses. Review the equivalency list on our website to find more information.